Let’s take a look at New Balance newest running shoe in their 1080 range, the 1080xV14 at New Balance’s pop up event here at Suntec City mall. The 14th generation of the shoe was officially released this October. This updated model builds on the fan-favourite Fresh Foam X technology. It is known for its plush yet responsive cushioning, making it ideal for daily running and long distances with its thick midsole design.
Furthermore, the New Balance Fresh Foam 1080 series has long been a favourite among running enthusiasts, prized for its reliable comfort and dynamic performance. As the latest entry in this series, the new 1080x v14 introduces funky new materials and design, pushing the boundaries of support and cushioning to new heights.
Event at Suntec Convention center atrium
Moreover, New Balance launched this new shoe with quite a bang at the atrium of Suntec Convention center. Also, it takes up the entire atrium grounds, building from last year’s event with a familiar layout of exercise and informatics areas. Also, notably, this new shoe was timed for release alongside the TCS New York City Marathon, held on 3 Nov. Despite these upgrades, New Balance retained much of the design and feel from the previous 1080v13.
Additionally, a key element of the Suntec event here is the New Balance Fresh foam trials. It allows to try in-person the new V14. To begin your trials, simply approach the event counter where you register using a QR code. You also get to try on a pair of the shoes in blue. At launch, the V14 shoe is available in blue and a neutral cream colour.
At first impressions when wearing the new shoes, the shoe does feels tad lighter than the outgoing shoe. There are noticeable minor tweaks to improve durability. Also, the New Balance 1080xV14 features enhanced outsole rubber in high-wear areas and a slightly stiffer forefoot, aiming to extend the shoe’s lifespan while still providing a comfortable, stable experience.
Tackle the 4 event stations
Moreover, the Suntec event is split into 4 different sectors, allowing you to test out the 1080x V14 in person. For all the stations, you can tackle at your own time. First with a 3 min or 1km run on a treadmill there.
At the core of the New Balance 1080x v14 is the Fresh Foam X midsole. The shoe’s midsole was engineered to deliver a balanced ride that is both cushioned and reactive. This is supplemented by the Fresh Foam X material. It is designed to provide a plush yet supportive feel, offering a soft underfoot experience that adapts seamlessly to your stride
Photo opportunities Singapore icons
Your next station is followed by a photo section. Here you can take pictures with several Singaporean icons such as the dragon playground. Also, there is even a mock-up of an old bus stop, and round tables you can find in old HDB void decks.
Notably, here, they had retained the fresh foam cloud mural from last year here, with a larger space for groups to gather. Also, the last stop is a browse through the various info boards and apparel merchandise section. Here you can learn about the evolution of the 1080v14 and how it come to be today.
The series garnered immediate success with runners for its unique midsole, which combines a plush feeling with responsive energy return. New Balance’s focus on biomechanics and feedback from athletes and casual runners has driven constant updates, with each iteration building on its predecessor’s successes.
Also, at each stop, there are friendly staff who will help you with any queries. They will also sign you off when you completed your station by entering a passcode on the website on your phone’s browser to close the station. Do look out for the staff on completion of each station. You get a frozen berry ice cream mochi as a reward for completion of all stations.
Wrapping up
All in all, the New Balance Fresh Foam 1080x v14 pop-up event is one to check out when you are in Suntec City. The event runs from 30 October to 3 November 2024, allowing you be among the first in Singapore to experience the new 1080v14 shoe. Whether you’re running laps, dashing through errands or racing against the clock, the new Fresh Foam X 1080v14 is designed to help you Run Your Way.
